OneOf Expands Sports NFT Presence With New Collection on Polygon

The NFT platform known for its music marketplace is launching a series of one-of-one sports NFTs that grant holders exclusive perks.

AccessTimeIconFeb 24, 2022 at 12:00 p.m. UTC
Updated May 11, 2023 at 4:12 p.m. UTC

The digital sports collectible market is growing faster than ever, and non-fungible token (NFT) platform OneOf is planning to get in on the action.

The company announced the launch of its “Sports Pass” collection on Thursday, a series of one-of-one 3D-rendered NFTs designed by animation studio 8th Frame that grant holders exclusive perks on OneOf’s new sports-themed NFT marketplace.

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  • Along with pro sports partnerships, OneOf says it has a series of college team sponsorships in the works, a growing area of interest in the burgeoning sports NFT landscape.

    The first of its college partnerships is with the iconic Duke University basketball program.

    Polygon, not Tezos

    OneOf’s sports marketplace, announced earlier in February in partnership with Sports Illustrated, will live on the Polygon blockchain. The decision marks a departure from Tezos, the blockchain where the company has made a name for itself with its music marketplace.

    “We love Tezos, but there was a desire to diversify a bit and bring in a different buyer pool,” Joshua James, co-founder of OneOf, told CoinDesk in an interview. “We think it makes the tent bigger, and we like that as an idea. We think it’s going to be a multi-chain world.”

    Polygon, a layer 2 expansion system for Ethereum, is becoming a popular choice for smaller NFT marketplaces focused on high-quality, low-cost collections, coming off a $450 million funding round raised earlier this month.

    OneOf’s sports marketplace has already signed partnerships with famous athletes including Wayne Gretzky, Mia Hamm and the estate of Muhammad Ali, cornering what many describe as the “normie” NFT market aimed at the general public. Collectibles on OneOf’s marketplace are purchasable with credit cards, in addition to crypto.

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    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Eli Tan

    Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.


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