Macy’s Thanksgiving Day Parade Gets in on NFT Craze With Collectible Balloons

The famed parade’s 95th run will feature an NFT collection in partnership with the Make-A-Wish Foundation.

Nov 19, 2021 at 1:00 p.m. UTC
Updated Nov 19, 2021 at 2:25 p.m. UTC

The iconic Macy’s Thanksgiving Day Parade is marching its way to the blockchain.

  • The department store is releasing a series of parade-themed non-fungible tokens (NFTs) on Nov. 25, Thanksgiving Day, with plans to donate the proceeds to charity, the company announced Friday.
  • The collection of 9,500 NFTs will be sold through Sweet’s NFT marketplace, built atop the Polygon blockchain. While the NFTs will be free to mint, 10% of their resale profits will be donated to the Make-A-Wish Foundation.
  • The NFTs will feature some of the parade’s iconic, giant balloons dating to the 1920s. Macy’s is also individually auctioning off 10 “Ultra Rare” NFTs from Nov. 19 to Nov. 30, with all earnings also going to Make-A-Wish.
  • The parade itself will be televised on NBC beginning at 9 a.m. (ET) on Thanksgiving Day.
  • “We were struck by the unique place the parade holds in pop culture, always evolving and reflecting the greatest characters and artists of each generation,” Will Coss, the parade’s executive producer, said in a press release. “To celebrate that history, we created art in a new form through NFTs that would bring the magic of the parade to a new generation and simultaneously while raising funds for our partner Make-A-Wish.”


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