Deadmau5, Gregory Siff Merge Digital and Physical Art With Solana NFT Drop

The duo is tapping metaverse studio Looks Rare to turn real-life art into NFTs.

Nov 2, 2021 at 7:33 p.m. UTC
Updated Nov 3, 2021 at 4:41 p.m. UTC

Electronic music staple Deadmau5 is tapping Looks Rare, a new metaverse studio, to launch non-fungible tokens (NFT) on the Solana blockchain.

The NFT collection will be made by abstract artist Gregory Siff at the Red Rocks Music Festival in Colorado on Nov. 4. The pieces will be turned into NFTs by Looks Rare at a pop-up location in Denver called mau5shop, letting fans take home both the physical art and a digital collectible.

It’s just the latest bit of NFT experimentation on Solana as the number of drops on the high-speed blockchain mounts in recent months. The three largest NFT marketplaces on Solana processed $34 million in volume over the course of one week in October, according to data compiled by DappRadar.

Deadmau5, who has long dabbled in crypto, is no stranger to NFTs. He pumped out $100,000 in NFTs in December 2020 before reupping with another drop in August. Last month he even performed at a metaverse concert in Decentraland, a virtual world constructed atop the Ethereum blockchain.

Looks Rare is coming off the launch of its first Solana NFT project, CryptoVeras, a collection pegged to the celebration of Día de los Muertos.

In October, crypto exchange FTX.US announced it would host its own NFT marketplace on the Solana blockchain.

UPDATE (Nov. 3, 16:38 UTC): Corrects location of where the NFTs will be minted.

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Eli is a news reporter for CoinDesk. He owns BTC, ETH and SOL.