Adobe, developer of the world’s most popular digital creators software, is entering the non-fungible tokens (NFTs) business.
- A new feature on Adobe Photoshop will allow artists to prove they are the creators of artwork on NFT marketplaces, according to an Adobe blog post on Tuesday.
- Content Credentials, as the feature is called, can capture identity data as an image is edited on the software and store it as metadata. The feature is optional, and the company has launched a website where the credential metadata of images can be verified.
- Users can link their Adobe accounts, and Content Credentials, with social media profiles or crypto wallets. If they then sell their art as NFTs, the marketplaces will be able to show a digital certificate based on the Adobe-verified credentials. The credentials will also be linked on Behance, Adobe’s online portfolio site.
- Adobe has formed partnerships with NFT marketplaces KnownOrigin, OpenSea, Rarible and SuperRare to display the credentials on their platforms.
- By the end of the month, Photoshop will have a “prepare as NFT” feature powered by the Inter-Planetary File System, Scott Belsky, Adobe’s chief product officer, told The Verge. The feature will be available in preview, as it is not ready yet, Belsky said.
- Adobe is responding to consumer demand, Belsky said. Artists complain that even if they mint their art made on Adobe software as NFTs, others can mint imitations of their art and there is no way to prove who is the original creator, he explained.
- The Content Credentials feature is being rolled out to Photoshop users in beta mode.
- The features were announced during Adobe Max, the company’s annual conference.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.