Dapper Labs Signs Multiyear Partnership With NBA Star Kevin Durant’s Boardroom
The deal includes a role for Durant to help create original NBA Top Shot Moments.
Oct 13, 2021 at 9:36 p.m. UTC:format(webp)/cloudfront-us-east-1.images.arcpublishing.com/coindesk/C7GZTEXCEBEDFJEVSG2K3SNVNQ.jpg)
PHILADELPHIA, PA - OCTOBER 11: Kevin Durant #7 of the Brooklyn Nets reacts against the Philadelphia 76ers at the Wells Fargo Center on October 11, 2021 in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)
Boardroom, a sports media company created by NBA star Kevin Durant and his investment firm Thirty Five Ventures, has agreed to a two-year partnership with Dapper Labs, the companies announced Wednesday. Terms of the deal weren’t disclosed.
- Dapper Labs, the creator of the popular basketball collectible platform NBA Top Shot, said the deal includes a creative development role for Durant to curate and create NBA Top Shot Moments and video content.
- Boardroom said the partnership will lead to giveaways, spotlights around key Moments, fan-to-fan trading and behind-the-scenes video content.
- Durant was one of many stars from the National Basketball Association, including Michael Jordan, who invested in a large funding round for Dapper in March.
- “From the moment we met with Kevin and [Thirty Five Ventures co-founder Rich Kleinman], it was clear that we shared a passion to bring fans closer than ever and in the most epic ways to their favorite athletes,” Dapper Labs CEO Roham Gharegozlou said. “As KD continues to put his stamp on game-changing moments, we’re able to offer fans access to him in entirely new ways and cement NBA Top Shot’s place at the center of the fan experience.”
DISCLOSURE
Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.
:format(webp)/s3.amazonaws.com/arc-authors/coindesk/c6a60ab3-8787-459e-b5be-5353f2d941f1.png)
Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.
Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.