Crypto.com Signs $15M Esports Partnership With Fnatic

The five-year partnership is Crypto.com’s first in the esports space.

AccessTimeIconSep 16, 2021 at 1:00 p.m. UTC
Updated Sep 16, 2021 at 2:20 p.m. UTC

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

Crypto exchange Crypto.com has added London-based esports brand Fnatic to its growing roster of sports sponsorships, the company announced Thursday.

  • The five-year, $15 million partnership will add cryptocurrency payment options for Fnatic fans, and includes the launch of special digital products and non-fungible tokens (NFTs).
  • Fnatic will also feature the crypto exchange’s logo on the collarbone of its team jerseys, which are worn by players across games such as League of Legends, FIFA, Dota 2 and Apex Legends.
  • Crypto.com has joined fellow crypto exchange FTX in aggressively pursuing sports-related partnerships in recent months, signing deals with UFC, Formula 1, Lega Serie A, the Montreal Canadiens and Paris Saint-Germain. Crypto.com has 10 million customers worldwide.
  • Fnatic CEO Sam Matthews said in a press release that he looks forward to the partnership helping his customers make “smarter, healthier and future-proof cryptocurrency decisions.” The sports brand will also offer financial literacy and crypto education services to newcomers to cryptocurrencies and NFTs.
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The Crypto.com logo will appear on the jerseys of Fnatic gamers (Crypto.com).



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Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

CoinDesk - Unknown

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

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