Crypto.com Signs $15M Esports Partnership With Fnatic

The five-year partnership is Crypto.com’s first in the esports space.

Sep 16, 2021 at 1:00 p.m. UTC
Updated Sep 16, 2021 at 2:20 p.m. UTC

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

Crypto exchange Crypto.com has added London-based esports brand Fnatic to its growing roster of sports sponsorships, the company announced Thursday.

  • The five-year, $15 million partnership will add cryptocurrency payment options for Fnatic fans, and includes the launch of special digital products and non-fungible tokens (NFTs).
  • Fnatic will also feature the crypto exchange’s logo on the collarbone of its team jerseys, which are worn by players across games such as League of Legends, FIFA, Dota 2 and Apex Legends.
  • Crypto.com has joined fellow crypto exchange FTX in aggressively pursuing sports-related partnerships in recent months, signing deals with UFC, Formula 1, Lega Serie A, the Montreal Canadiens and Paris Saint-Germain. Crypto.com has 10 million customers worldwide.
  • Fnatic CEO Sam Matthews said in a press release that he looks forward to the partnership helping his customers make “smarter, healthier and future-proof cryptocurrency decisions.” The sports brand will also offer financial literacy and crypto education services to newcomers to cryptocurrencies and NFTs.
CoinDesk - Unknown

The Crypto.com logo will appear on the jerseys of Fnatic gamers (Crypto.com).


The Festival for the Decentralized World
Thursday - Sunday, June 9-12, 2022
Austin, Texas
Save a Seat Now

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

CoinDesk - Unknown

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

CoinDesk - Unknown

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

Trending

1
CoinDesk - Unknown
After the Terra Meltdown: What's Next for Stablecoins?

The largest token collapse in crypto history. So let Luna die.

The largest token collapse in crypto history. So let Luna die.

CoinDesk - Unknown
2
CoinDesk - Unknown
5 Key Takeaways From a16z's State of Crypto Report

The venture firm is extremely bullish on Web 3.

The venture firm is extremely bullish on Web 3.

CoinDesk - Unknown
3
CoinDesk - Unknown
Regulators Are Paying Attention to UST

The collapse of terraUSD (UST) is algorithmic stablecoins’ Libra moment.

The collapse of terraUSD (UST) is algorithmic stablecoins’ Libra moment.

CoinDesk - Unknown
4
CoinDesk - Unknown
San Francisco NFL Player Alex Barrett Taking His Salary in Bitcoin

The most valuable crypto stories for Thursday, May 20, 2022.

The most valuable crypto stories for Thursday, May 20, 2022.

CoinDesk - Unknown