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Crypto.com Signs $15M Esports Partnership With Fnatic

The five-year partnership is Crypto.com’s first in the esports space.

By Eli Tan
AccessTimeIconSep 16, 2021 at 1:00 p.m. UTC
Updated May 11, 2023 at 5:48 p.m. UTC
Crypto.com CEO Kris Marszalek (CoinDesk archives)
Crypto.com CEO Kris Marszalek (CoinDesk archives)
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Crypto exchange Crypto.com has added London-based esports brand Fnatic to its growing roster of sports sponsorships, the company announced Thursday.

  • The five-year, $15 million partnership will add cryptocurrency payment options for Fnatic fans, and includes the launch of special digital products and non-fungible tokens (NFTs).
  • Fnatic will also feature the crypto exchange’s logo on the collarbone of its team jerseys, which are worn by players across games such as League of Legends, FIFA, Dota 2 and Apex Legends.
  • Crypto.com has joined fellow crypto exchange FTX in aggressively pursuing sports-related partnerships in recent months, signing deals with UFC, Formula 1, Lega Serie A, the Montreal Canadiens and Paris Saint-Germain. Crypto.com has 10 million customers worldwide.
  • Fnatic CEO Sam Matthews said in a press release that he looks forward to the partnership helping his customers make “smarter, healthier and future-proof cryptocurrency decisions.” The sports brand will also offer financial literacy and crypto education services to newcomers to cryptocurrencies and NFTs.
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    • The Crypto.com logo will appear on the jerseys of Fnatic gamers (Crypto.com).
    The Crypto.com logo will appear on the jerseys of Fnatic gamers (Crypto.com).

    Read more: FTX Acquires Naming Rights to Esports Organization TSM in $210M Deal


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    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Eli Tan
    Eli Tan

    Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

    Follow @elitanjourno on Twitter

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