Crypto exchange Crypto.com has added London-based esports brand Fnatic to its growing roster of sports sponsorships, the company announced Thursday.
- The five-year, $15 million partnership will add cryptocurrency payment options for Fnatic fans, and includes the launch of special digital products and non-fungible tokens (NFTs).
- Fnatic will also feature the crypto exchange’s logo on the collarbone of its team jerseys, which are worn by players across games such as League of Legends, FIFA, Dota 2 and Apex Legends.
- Crypto.com has joined fellow crypto exchange FTX in aggressively pursuing sports-related partnerships in recent months, signing deals with UFC, Formula 1, Lega Serie A, the Montreal Canadiens and Paris Saint-Germain. Crypto.com has 10 million customers worldwide.
- Fnatic CEO Sam Matthews said in a press release that he looks forward to the partnership helping his customers make “smarter, healthier and future-proof cryptocurrency decisions.” The sports brand will also offer financial literacy and crypto education services to newcomers to cryptocurrencies and NFTs.
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