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Inter Milan Signs $100M Sponsorship Deal With Zytara Labs, DigitalBits Foundation

The deal will see the reigning Italian soccer champions sport DigitalBits logos on their jersey sleeves.

Sep 2, 2021 at 8:21 a.m. UTC
Updated Sep 2, 2021 at 3:50 p.m. UTC

Italian soccer club Inter Milan has signed an €85 million (US$100 million) sponsorship deal with blockchain fintech firm Zytara Labs.

  • The multiyear deal will see the reigning Italian champions’ shirt sleeves sport logos of DigitalBits, whose DigitalBits Foundation is supporting the partnership.
  • Zytara Labs builds products and platforms on blockchains, such as DigitalBits and Ethereum, to create and sell non-fungible tokens (NFTs).
  • As Inter’s “official global digital-banking partner,” Zytara will develop the club’s mobile app to integrate directly with Zytara’s banking technology and enable access to crypto-based products.
  • Inter will use the DigitalBits blockchain to accept payment in the protocol’s native token, XDB, for purchases online, in the stadium and at retail locations around Milan.
  • The partnership follows shortly after Zytara secured a three-year sponsorship deal with another Italian soccer team, AS Roma, which saw DigitalBits become the club’s official shirt sponsor.

DISCLOSURE

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.

Jamie Crawley is a CoinDesk news reporter based in London.

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