Inter Milan Signs $100M Sponsorship Deal With Zytara Labs, DigitalBits Foundation

The deal will see the reigning Italian soccer champions sport DigitalBits logos on their jersey sleeves.

Sep 2, 2021 at 8:21 a.m. UTC
Updated Sep 2, 2021 at 3:50 p.m. UTC

Jamie Crawley is a CoinDesk news reporter based in London.

Italian soccer club Inter Milan has signed an €85 million (US$100 million) sponsorship deal with blockchain fintech firm Zytara Labs.

  • The multiyear deal will see the reigning Italian champions’ shirt sleeves sport logos of DigitalBits, whose DigitalBits Foundation is supporting the partnership.
  • Zytara Labs builds products and platforms on blockchains, such as DigitalBits and Ethereum, to create and sell non-fungible tokens (NFTs).
  • As Inter’s “official global digital-banking partner,” Zytara will develop the club’s mobile app to integrate directly with Zytara’s banking technology and enable access to crypto-based products.
  • Inter will use the DigitalBits blockchain to accept payment in the protocol’s native token, XDB, for purchases online, in the stadium and at retail locations around Milan.
  • The partnership follows shortly after Zytara secured a three-year sponsorship deal with another Italian soccer team, AS Roma, which saw DigitalBits become the club’s official shirt sponsor.
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Jamie Crawley is a CoinDesk news reporter based in London.

Jamie Crawley is a CoinDesk news reporter based in London.

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