Italian soccer club Inter Milan has signed an €85 million (US$100 million) sponsorship deal with blockchain fintech firm Zytara Labs.
- The multiyear deal will see the reigning Italian champions’ shirt sleeves sport logos of DigitalBits, whose DigitalBits Foundation is supporting the partnership.
- Zytara Labs builds products and platforms on blockchains, such as DigitalBits and Ethereum, to create and sell non-fungible tokens (NFTs).
- As Inter’s “official global digital-banking partner,” Zytara will develop the club’s mobile app to integrate directly with Zytara’s banking technology and enable access to crypto-based products.
- Inter will use the DigitalBits blockchain to accept payment in the protocol’s native token, XDB, for purchases online, in the stadium and at retail locations around Milan.
- The partnership follows shortly after Zytara secured a three-year sponsorship deal with another Italian soccer team, AS Roma, which saw DigitalBits become the club’s official shirt sponsor.
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