Associated Press Auctions 10 NFTs Celebrating 175 Years of Photojournalism

A representation of Joe Rosenthal’s famous shot of U.S. soldiers raising the American flag on Iwo Jima in 1945 is the first NFT to be auctioned.

AccessTimeIconMay 26, 2021 at 7:57 a.m. UTC
Updated May 9, 2023 at 3:19 a.m. UTC

The Associated Press (AP) is auctioning off a series of 10 non-fungible tokens (NFTs) representing some of history's most recognizable photographs.

The first in the series has been put up for bid on NFT marketplace OpenSea. A representation of AP’s famous shot taken in 1945 of six U.S. soldiers raising the American flag on Mount Suribachi, Iwo Jima, Japan is the first NFT in the series titled “AP ARTiFACTS: The 175 Collection.”

  • Candy Digital Co-Founder on Building the Rails for Future Digital Engagement
    00:58
    Candy Digital Co-Founder on Building the Rails for Future Digital Engagement
  • U.S. House Fails to Overturn Biden’s Veto; Staked Ether Close to All-Time High
    02:00
    U.S. House Fails to Overturn Biden’s Veto; Staked Ether Close to All-Time High
  • U.S. Spot Bitcoin ETF Flows Drop in Q2: Kaiko
    00:47
    U.S. Spot Bitcoin ETF Flows Drop in Q2: Kaiko
  • What's the Biggest Problem With Play-to-Earn Model?
    00:47
    What's the Biggest Problem With Play-to-Earn Model?
  • For the sale, digital artist Marko Stanojevic has repurposed the 76-year-old Pulitzer-Prize-winning image taken by AP photographer Joe Rosenthal. The NFT also includes a musical score from violinist Nick Kennerly and rarely seen images from Rosenthal, as well as Iwo Jima film and audio from the agency's archives.

    All images will feature artistic renditions rather than the original photo, according to a press release on Tuesday.

    The news agency said it has been working with blockchain company Everipedia and digital artists to publish "one-of-a-kind" artworks on the Ethereum blockchain in a bid to celebrate the news agency's 175 anniversary this month.

    “We are excited about this new way to view, own and experience historic moments captured by AP journalists,” said Dwayne Desaulniers, AP’s director of blockchain and data licensing, per the release. “AP’s NFTs are a homage to our rich history of factual journalism, history and facts that belong on-chain.” 

    AP also said it has created and cryptographically signed the collection with the proceeds from the auction going to support the agency's journalism.

    Earlier this year, AP sold its first NFT titled “The Associated Press calls the 2020 Presidential Election on Blockchain – A View from Outer Space” for 100 ETH, roughly $180,000 at the time. The event marked the first instance a U.S. election was called on-chain, with AP using its Ethereum address to declare the winner via Everipedia’s OraQle software.

    Disclosure

    Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.


    Read more about