Former Bitspark CEO George Harrap Joins Crypto PR Firm as Head of DeFi

"I've been around crypto for a decade now and DeFi has me as excited as when I mined my first bitcoin," Harrap told CoinDesk.

AccessTimeIconJan 27, 2021 at 4:25 p.m. UTC
Updated Sep 14, 2021 at 11:02 a.m. UTC

George Harrap, who previously led Hong Kong-based blockchain remittance startup Bitspark as CEO, is joining fintech and cryptocurrency-focused PR firm YAP Global as head of DeFi.

In an announcement Wednesday, YAP Global said the new hire will help bridge the communication gap between the mainstream media and decentralized finance (DeFi).

In his new role, Harrap will be supporting the public relations team and helping to break down the complexities of emerging technology such as DeFi, through "knowledge calls" and lessons. 

According to the company, while many DeFi platforms have reached user bases in the millions, legacy institutions are lacking knowledge about how the nascent industry works. 

"I've been around crypto for a decade now and DeFi has me as excited as when I mined my first bitcoin," Harrap told CoinDesk. Decentralized exchanges (DEX) "continuing to outcompete centralized exchanges, the ability to get a loan in two minutes – it's not just building an SoV [store of value] this time, it’s about building a financial system.”

“But in order for the industry to succeed, we need to break down its complexities to better educate the media and, in turn the users, about it. I want to help bridge that knowledge gap," he said. 

Samantha Yap, founder, and CEO of YAP Global, commented, “We’re thrilled to have one of the key educators in not just blockchain and cryptocurrencies but now of decentralized finance, join the team. George does a brilliant job at breaking down technical projects into easy-to-understand explanations.”

Read more about


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.