BTCChina Rebrands as BTCC in International Shift

Stan Higgins
Sep 15, 2015 at 14:00 UTC
newsInBrief

BTCC

Chinese bitcoin exchange BTCChina has a new name: BTCC.

The company said the decision was part of a rebranding effort aimed at internationalizing its image.

“Bitcoin is global, and as we launch more products and services to serve the global audience, we needed a more global name,” CEO Bobby Lee said of the changes. “BTCC is that name.”

The exchange will also begin using a new logo and will release a new version of its mobile app – currently in development – as part of the rebranding.

btcc_new_website

Images via BTCC

The leader in blockchain news, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.