Bitcoin payments processor BitPay has announced that it will sponsor a driver in the NASCAR Camping World Truck Series race later this month.
Driver Justin Boston will take part in the NextEra Energy Resources 250 at the Daytona International Speedway in Florida on 20th February, with BitPay being the primary vehicle sponsor for that race. The race is the second far-reaching sporting event sponsored by BitPay, following its recent support of the Bitcoin St Petersburg Bowl in Florida.
“I couldn’t be more excited about having this opportunity to represent the BitPay brand on and off the track,” Boston said in a press statement.
Boston took to Twitter and Instagram to share images of what will soon be a BitPay-branded NASCAR truck.
— Justin Boston (@jbossracing) February 4, 2015
BitPay’s entry into NASCAR comes months after fans of the American racing circuit first learned about cryptocurrency through the sponsorship of driver Josh Wise by the dogecoin community.
Image via Instagram, Doug James / Shutterstock