The cryptocurrency markets fell sharply on July 14 after bitcoin (BTC) endured another $1,400 sell-off, denying the bulls a chance to revisit 2019 highs.

At 09:00 UTC on July 14, BTC began to shed $1400 from its price tag, dropping below $11,000 and then $10,500 for the first time since July 2.

Prices had initially attempted to rally above $10,800 but were stopped short as a quick reversal to momentum brought prices reeling back below $10,000.

BTC’s price has since fallen victim to the continual bearish sell-off and is currently changing hands at $9,974 at time of writing.

The move down was also accompanied by a small surge in total trading volume of $2.8 billion over a 24 hours as traders looked to book profit and exit the markets in quick succession amid declining crypto prices across the board, according to CoinMarketCap data.

Major names such as ether (ETH), litecoin (LTC), XRP (XRP) and EOS (EOS) also began to fall in value at around the same time as BTC, losing between 15-20 percent in just under six hours.

Further, the total market capitalization of all cryptocurrencies combined endured a $20.1 billion loss over 24 hours, marking one of the largest single-day losses in market value since June 27, 2019.

The short term outlook remains volatile, so BTC could experience a bounce on today’s momentum, but that will need to be accompanied by strong levels in growing (bullish) volume in order to end the recent sell-off still being felt from July 10.

Disclosure: This author holds no cryptocurrency at the time of writing.

Roller coaster image via Shutterstock

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This article is intended as a news item to inform our readers of various events and developments that affect, or that might in the future affect, the value of the cryptocurrency described above. The information contained herein is not intended to provide, and it does not provide, sufficient information to form the basis for an investment decision, and you should not rely on this information for that purpose. The information presented herein is accurate only as of its date, and it was not prepared by a research analyst or other investment professional. You should seek additional information regarding the merits and risks of investing in any cryptocurrency before deciding to purchase or sell any such instruments.