Bitcoin
$62,869.07-0.62%
Ethereum
$3,059.91-0.98%
Binance Coin
$537.67-3.24%
Solana
$133.09-3.02%
XRP
$0.49385852-0.30%
Dogecoin
$0.15396186-3.77%
Toncoin
$6.06-8.49%
Cardano
$0.45138759-0.58%
Shiba Inu
$0.00002234+2.56%
Avalanche
$34.24-2.43%
Tron
$0.11131682+0.06%
Wrapped Bitcoin
$61,298.59-3.30%
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Branding

A woman holding bags. (freestocks/Unsplash, modified by CoinDesk)
Consensus Magazine
Opinion
Web3 Needs to Develop an Obsession With Brand Image
It’s high time for the crypto industry to start thinking about the next phase of adoption, the end user and the signals it is sending, esteemed artist and designer Aapo Nikkan...
A woman holding bags. (freestocks/Unsplash, modified by CoinDesk)
By Aapo Nikkanen
Dec 19, 2023 at 4:46 p.m. UTC
Dec 19, 2023
OpinionArtLuxuryFashionWeb3CultureCrypto 2024Branding
(MIT Bitcoin Club, Mercatus Center, Cointelegraph/Wikimedia Commons, modified by CoinDesk)
Consensus Magazine
Opinion
How Sam Bankman-Fried Mastered the Art of Crypto Marketing
The “most generous billionaire” weaponized altruism to built an almost mythical brand, Web3 marketing expert Tim Haldorsson writes.
(MIT Bitcoin Club, Mercatus Center, Cointelegraph/Wikimedia Commons, modified by CoinDesk)
By Tim Haldorsson
Nov 7, 2023 at 9:23 p.m. UTC
Nov 7, 2023
OpinionSam Bankman-FriedCharityBranding
Gen C Landing Page Image
Podcasts
Generation c
Gen C: Trailer
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem.
Gen C Landing Page Image
By Sam Ewen Avery Akkineni
Nov 16, 2022 at 5:27 p.m. UTC
Nov 16, 2022
Generation CCryptoMarketingBrandingAvery AkkineniNFTsMetaverseWeb3
Coinbase's brand will be promoted to a world-wide gaming community.
Markets
Coinbase
Coinbase Signs Sponsorship Deal With CS: GO Esports Tournament Organizer
Coinbase branding will feature across the BLAST Premier Spring Showdown in April and June.
Coinbase's brand will be promoted to a world-wide gaming community.
By Tanzeel Akhtar
Apr 1, 2021 at 3:32 p.m. UTC
Apr 1, 2021
CoinbaseBrandingEsportsSponsorship
USPTO patent trademark
Markets
Coinbase
Coinbase Has Dropped Its Bid to Trademark 'BUIDL'
Coinbase has withdrawn its trademark application for "BUIDL," a popular term used by some segments of the cryptocurrency community.
USPTO patent trademark
By Zack Seward
Dec 19, 2018 at 4:15 p.m. UTC
Dec 19, 2018
CoinbaseTrademarkBrandingNews
Coinbase icon
Markets
Coinbase
Coinbase Wants to Own 'BUIDL' Trademark, Filing Reveals
A filing with the U.S. Patent and Trademark Office reveals that crypto exchange Coinbase wants to own the term "BUIDL."
Coinbase icon
By Zack Seward
Dec 6, 2018 at 2:55 p.m. UTC
Dec 6, 2018
CoinbaseExchangesTrademarkBrandingNewsbusiness news
Uphold
Markets
Startups
Bitreserve Overhauls Platform, Rebrands as 'Uphold'
Bitreserve has unveiled a major overhaul of its platform and a new name: Uphold, Inc.
Uphold
By Stan Higgins
Oct 14, 2015 at 11:58 a.m. UTC
Oct 14, 2015
startupsBrandingHalsey MinorBitreserveNewsCompanies
Bitcoin Foundation
Markets
Bitcoin foundation
Bitcoin Foundation Unveils New User-Friendly Website
The Bitcoin Foundation has launched a new-look website featuring various resources on bitcoin and the organization itself.
Bitcoin Foundation
By Stan Higgins
Jul 30, 2014 at 4:07 p.m. UTC
Jul 30, 2014
Bitcoin FoundationJon MatonisBrandingNews
bunicode
Markets
Exchanges
Industry Group Aims to Change Bitcoin Symbol to 'Ƀ'
The Unicode Ƀ symbol has been chosen by a website of industry members to better legitimize bitcoin in print.
bunicode
By Daniel Cawrey
Apr 9, 2014 at 9:52 a.m. UTC
Apr 9, 2014
ExchangesLamassuCircleZeroBlockBrandingUnicodeTip4CommitLifestyleNews
shutterstock_140282785
Markets
Mining
Humint Hopes to Custom-Build Altcoins for Brands
Could company-branded altcoins be on the horizon? Humint thinks so.
shutterstock_140282785
By Danny Bradbury
Jan 22, 2014 at 3:41 a.m. UTC
Jan 22, 2014
MiningTechnologyBrandingMarketingLifestyleBitcoinAltcoinsFeaturesother-public-protocolsTechnology News