China's ZhongAn Unveils Blockchain Tech for Food Supply Chain

One day you may be able to check where your chicken was bred, raised, processed and examined.

AccessTimeIconJun 21, 2017 at 3:15 p.m. UTC
Updated Sep 11, 2021 at 1:28 p.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

One day you may be able to check where your chicken was bred, raised, processed and examined.

That's because China's ZhongAn Technology announced this week a blockchain-based system that aims to track the whole process of the chicken farming, according to Chinese media outlets Leiphone and Jiemian.

as a technology division under China's first web-only insurer ZhongAn, ZhongAn Technology said the blockchain application will give each chicken an identity that can trace and record the information of its birth, the farms on which it was raised and the processing factories and logistic suppliers it reaches on its way to market.

The project is also a partnership with Wopu, an Internet of Things company based in Hangzhou that provides physical devices attached to the chicken and uses mobile applications to check each transaction recorded on the blockchain.

With the news, ZhongAn is rolling out one of the first blockchain use cases in the country's agricultural industry, though one that follows on a larger trend.

has been haunting the country's customers over the last a dozen years, a crisis popularized by heightened media coverage.

For example, one of the more major recent issues was reported in 2014 when a subsidiary of OSI Group in Shanghai was exposed for having supplied expired chicken meat to KFC and McDonalds in Shanghai, Hong Kong and Macau.

Food image via Shutterstock

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.